Capture demand the moment shoppers are ready to buy.
Google is where buying intent is highest. We manage Search, Shopping, and Performance Max as one connected system, protecting your brand terms, competing for high-intent queries, and feeding clean product data into automated campaigns so spend follows revenue.
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Is this a fit for you?
- E-commerce brands with real search demand for their products or category
- Advertisers over-relying on Performance Max with little visibility
- Brands losing budget to poorly structured Shopping feeds
What this fixes.
- Budget lost to broad match and irrelevant queries
- Performance Max running as a black box with no control
- Shopping feeds that limit reach and profitability
- Brand terms left exposed to competitors
How we work.
- Audit account structure, search terms, and feed health
- Ground targeting in keyword and competitor research
- Separate brand, non-brand, and competitor traffic for clarity
- Treat the product feed as a core lever, not an afterthought
- Use Performance Max deliberately, with structure and exclusions
- Tie bidding to revenue and margin targets, and report plainly
Deliverables.
The work is scoped around the concrete outputs below, with each one tied to the service strategy and delivery process.
- Search, Shopping, and Performance Max management
- YouTube campaign planning and management where video can support prospecting, remarketing, or demand capture
- Product feed optimization
- Bidding and budget strategy
- Ongoing optimization and reporting
Related work.
Common questions.
Is Performance Max worth it?
Often, when it's set up with the right structure, asset groups, and exclusions. Run carelessly, it just cannibalizes brand traffic, so we treat it as a tool rather than a default.
Do you optimize the Shopping feed?
Yes. Feed quality is one of the biggest levers in Shopping performance, so it's part of the core work rather than an add-on.
Will you protect our brand terms?
We make deliberate decisions about brand bidding based on your competitive landscape rather than defaulting one way or the other.