$252,963 in Meta-attributed ecommerce sales.
Structured Meta campaigns and steady creative testing turned paid social into Sense2Cents' primary revenue engine.
Campaign proof
The challenge
Scale profitable customer acquisition on Meta without letting account structure or creative testing drift into guesswork.
Strategy
A simplified full-funnel structure with disciplined prospecting and retargeting, driven by an ongoing creative testing cadence and conversion-focused optimization.
Execution
We rebuilt the account for clean signal, ran a steady pipeline of creative angles and formats, and balanced prospecting with retention so spend compounded against contribution rather than vanity reach.
Results
Meta campaigns drove $252,963 in attributed sales, about 72% of the store's $350,311 total revenue in the period, on $58,824 of ad spend. That is a 4.3x ROAS across 7,405 orders, at a $34.90 average order value and a 3.48% conversion rate.
What this means
With disciplined structure and consistent creative testing, Meta became the store's main revenue channel, not just another line item.