2,500+ specialist message leads.
Procedure-specific Meta campaigns produced a steady flow of qualified inquiries for specialist eye-care services.
Campaign proof
The challenge
Generate qualified patient inquiries for higher-consideration specialist procedures while respecting healthcare advertising sensitivity.
Strategy
Meta messaging and lead campaigns segmented by procedure, Lasik and oculoplasty, so message and audience matched intent.
Execution
We built procedure-specific creative and messaging paths, keeping each audience tightly matched to the service and optimizing toward qualified message leads.
Results
Campaigns generated 1,356 Lasik message leads and 1,220 oculoplasty message leads, with a further campaign driving 753 link clicks, a steady flow of qualified specialist inquiries.
What this means
Segmenting by procedure lets a specialist clinic match message to audience, producing qualified inquiries for higher-consideration services.